raising beef
Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources.
Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.
beef quality assurance: raising the bar on raising beef
Raising quality beef requires commitment and hard work. For beef farmers and ranchers, that means using modern techniques to raise cattle under optimal environmental and economic conditions. For consumers, it means knowing the beef they buy is wholesome and delicious.
animal care and the modern rancher
Cattle ranchers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care and good management practices that are science-based, regulated and, above all, good for the animal and the consumer.
cattlemen & the environment
Today beef is produced using fewer resources than ever before. Ranchers work hard to feed a growing population, while, at the same time, reduce water use, care for the land, and protect the environment.
exploring the beef lifecycle
The journey of raising beef is a complex process. And through it, one thing remains constant – the beef community’s shared commitment to raising cattle in a safe, humane and environmentally sustainable way.