checkoff program
Created in 1959, the Oregon Beef Checkoff is a producer-funded marketing and research program designed to build the consumer demand for beef. This is accomplished through a combination of initiatives, including advertising, promotion, research, education and outreach, new product development, and a variety of other marketing tools.
All producers selling cattle or calves, for any reason and regardless of age or sex of the bovine, by law must pay $1.50-per-head:
$1.00 – Per the National Beef Checkoff Program (1985 Farm Bill)
$0.50 – Additional per the State Checkoff (Oregon 2006 Law)
Under the National Beef Checkoff, we are required to send fifty cents of the first dollar collected to the Cattlemen’s Beef Board (CBB) for national programs. The remaining dollar is Oregon controlled. The Oregon Beef Council Board of Directors (OBC), who are industry nominated and appointed by the Director of Oregon Department of Agriculture for 3-year terms, provide financial oversight and determine how much of the in-state income should be invested in state, national and export programs.
Read More On How the $1.50 is Spent
COMPLIANCE
Also under the National Beef Checkoff Program, the Oregon Beef Council is legally responsible for collecting monthly assessments as well as a two percent late charge on Checkoff remittances if they are not received by the 15th of the month following the month of sale. No producer is exempt from the Checkoff.
Persons in non-compliance are subject to a civil penalty of up to $5,500 per transaction, plus un-remitted Checkoff dollars and interest.
Oregon beef council report
Thank you for the interest in the 2022 Oregon Beef Council Report. This publication contains information about research studies funded by the Oregon Beef Council, and conducted by faculty members from Oregon State University. For questions, suggestions, or comments regarding this publication, please contact David Bohnert, 541-573-8910 or [email protected].
Masters of Beef Advocacy
Masters of Beef Advocacy is your go-to resource for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.
Earn Your MBA
Join more than 15,000 members of the beef community in this advocacy program! The checkoff-funded Masters of Beef Advocacy (MBA) course consists of five lessons in beef advocacy, including:
- The Beef Community - Context of raising beef from pasture to plate focusing on the community of people involved throughout the beef lifecycle
- Raising Cattle on Grass - An introduction to the first step in the beef lifecycle and the many benefits of raising cattle on our country’s vast grass pasture resources.
- Life in the Feedyard - A discussion on the role of feedyards, including animal care, nutrition, and environmental stewardship, at this important step in the beef lifecycle.
- From Cattle to Beef - An in-depth look at the slaughter process and the humane handling and safety measures in place at today’s beef processing facilities.
- Beef. It's What's For Dinner. - A primer on choosing and cooking the right cuts of beef and the important role of beef in a healthful diet.
The online lessons address environmental sustainability, beef nutrition, animal welfare, and beef safety while taking advocates through the beef lifecycle, from pasture to plate. The course also offers historical context on the evolution of the U.S. beef industry from the time the first cattle were brought to North America to today.
Upon completion of five interactive online lessons, advocates will be equipped with the communication skills and information to be confident in sharing beef stories on social media and in our communities to help others better understand how cattle are raised and how beef belongs as part of healthy, sustainable diets.
